Willow sure thinks it is. We went in today to buy a new collar, hopefully escape-proof, unlike the harness she has been wearing. Willow finds it lovely, she gets to ride in the cart, smell and check out all the dog stuff. The best part is almost everyone she meets in there is a dog lover and she gets a ton of attention, all well deserved she tells me. Little kids, big kids, adults, all ask to pet her. She doesn't ever refuse and wags her tail wildly and dispenses kisses to anyone who brings their face close enough. The best part for me is she crashes the minute she gets home and sleeps for hours. Talk about a win-win scenario.