Heartworm preventatives are presented to owners in such a way that they are led to believe the timing of administration needs to be before the dog may be exposed. So Joe pet owner thinks, "mosquitos will be out soon I'd better make sure my dog is on preventative before that happens," when in reality it's the 60 days post exposure that matters regarding timing of giving the dog the pill. It's a preventative in the sense that it prevents heartworm disease, but since it works retroactively killing microfilaria, the timing of administration need not be pre-exposure.
It has been my experience that most people/vets/companies leave out this information and insist that everyone must keep our canines on HW medicine all year round and anyone who doesn't is just paranoid, irresponsible or trying to save money despite their pet.
Just to clear the air, I should say that in general I tend to agree with much that Dogismymantra is saying. The 'evidence based' movement has been a good thing for the profession, basically challenging us to prove that we are not overtreating, that what we are doing is actually of benefit, and that individual treatment plans fit individual patients. This is why, for example, in stark contrast to hman medicine, most veterinarians are giving about a quarter of the vaccinations we gave ten years ago. We now have extended protocols and the concept of core and optional vaccines. For example, in my practice we are on 3 year schedules for distemper and rabies, and Lyme and Bordatella are optional based on individual risk assessment. a far cry from the 'every vaccine every patient every year' of 20 years ago.
Unfortunately, some zealous 'evidence based' authorities do seem to go overboard, loudly preaching that such treatments as spaying pyometras and repairing cruciates are also bogus, which does cause problems.
All this having been said, i still do not get the problem with calling medication which prevents heartworms'heartworm prevention'. And to substitute the word 'chemoprophylaxis ' (prevention of disease by means of chemicals) really does seem to be an attempt to confuse rather than enlighten. (Perhaps this is why it appeals to the paralegal mind.

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It is certainly true that monthly heartworm medication prevents 'back' rather than 'forward'. People think that since it is given monthly it lasts a month, it does not. But the other side of that coin is that if you give the last pill Nov 1, and your dog is bitten by an infected mosquito Nov 2, there is no protection. So, true, 'the timing doesn't have to be pre-exposure', but it has to be post-exposure, which , when considering how many month require treatment, amounts to pretty much the same thing, only a month later at both ends. - Dr. Mac