For those that have had shelties for a long time, question. Is this something that goes away as they age? I noticed Miko was like this when he was younger, but now, he rarely gets mats. But Koji, ugh, always matted.
Jessica, if you don't like using scissors to slice through the hair (in the direction the hair grows) to loosen up the mat, I use something like this
dematting tool. It makes me feel less guilty than having to just cut it out.
Also, you said you stay away their head when bathing. I would suggest putting cotton in their ears to help (a big enough wad that it doesn't go into the canal, but small enough it won't fall out). Also, when I was my boys' heads, I tend to turn the ear down and just go for it. You gotta wash their heads. Then I use an ear cleaner to clean the inside area of their ears. I figure the ear wax isn't helping the matts either.
I'm told the baby powder helps, but I don't use it. Mostly because I hate the smell of baby powder. Unfortunately, it reminds me of doggie poop bags, lol. I wonder if baby wipes would help keep the area clean since you they also don't like getting their faces washed. Hmm....
Just throwing out some ideas.