take4roll10
Moderator
I can see how a black dog might look intimidating to some people. U cant see their eyes or facial expressions clearly. Also, their teeth stand out more.
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I think that it could also be a bit of ignorance about the breed that places sables in higher demand with the general population.
I'm thinking about other threads where people have mentioned that their dogs are mistaken for other breeds because they "don't look like Lassie". I know that when I was little I had no idea that shelties came in any other color. I'm from a small(ish) town and I'm the only person that I knew that had a sheltie.
It may be that people see tris or bis or even merles as "not really shelties". If you think of a sheltie as a "mini Lassie", as many people do, then you probably have your heart set on that look...which is sable.
I don't feel the same way, but I can see how that might be the case, especially in more rural areas or where shelties are pretty rare.

One thing to keep in mind is that Tri's usually have the tan "eyebrows" For some reason that seems to give them a devilish kind of look. Maybe that's the difference.
