Its the Don King look...Excellent question!
Going by the Standard, the entire coat, except on the fronts of the legs, face, and ear-tips, should be very dense and "stand-offish". The ruff should be especially dense - pulling it all forward also accentuates a nicely arched neck with good length.
On personal preference... when seen from the side, the dogs look that much more pulled-together and polished when the ruff is brushed up.
That all said... these two puppies have, for whatever reason, very, very long and puffy hair behind their ears - we're loathe to cut it off, so it'll just stay extra-puffy until the rest of their coats come long. Puppies usually don't have that much hair behind their ears, but by the time these pups have their adult coats, the rest of the fur will have caught up and they'll look a little more balanced. It's not a fault, it's just a funny-puppy-coat thing.
Noah sports it very well...and now add the dryness of my house and the static...YIKES!
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Also beautiful coloring you have!! Love the shade of your coat. Funny how they are all different shades in the litter!