I have yet to look at the website, but I have to say, marketing any dog as "toy" or "mini" unless a group of people are proactively doing it purposely the right way.....is just a ploy to get money.
I mean, Shelties as a breed is young, so yes, our heights are all over the place. If you want a small Sheltie, don't worry, they are out there. Smaller than 12", get a different do.
From what I've seen with mini Aussies, they're WAY more neurotic than their bigger counterparts. Granted though, I only see them at agility trials, so I could be way off due to the agility bit. Some of them look like puppies and I'm sure that's why a lot of people love them. Size and looks wise, they're all over the place. If I see a small Aussie, I have to ask, small or mini? Because I have seen some mini's bigger than Koji (17.5").
I remember wishing they'd come out with small huskies and found out there was a group doing that sort of thing (Alaskan Klee Kai's). I also read all about what they're trying to do with the breed and how to do it properly, etc. It made me respect them a LOT more than just trying to size down a dog. Which I'm assuming, this site is doing just that.
Just my two cents.
Okay, I looked at the site. I'm already fuming. Basically, this person is sizing down Shelties so people can "have them at home". Um, Shelties can be sooo laid back it doesn't matter how big they are. I was told an hour ago, that Koji hasn't moved in 4 hours (okay, he hasn't gotten off the couch). He's big, but he's also under 20lbs. I love going to apts saying, "yes, my dog is under 20lbs". LOL. I'm sure they expect a 10" dog, but he's under 20.
I would LOVE LOVE LOVE to put that 12" dog next to Ember who's within standard height. It's SURELY not going to look "dramatically" smaller, is it? Heck, Ember next to Koji is going to look TINY!!!!
Bleah. My next thought is, how can we shut him down? What is wrong with people? This is how you ruin a breed.